Evaluation - Connor Edmonds

Task 1

Connor's task 1 from connoredmonds


Task 2

Task 3




Task 4

(Xtanormal not fully complete as limited number of characters could be used but full script at bottom)

Robotz Movie
by: connoredmonds

Hello, today I’m here to talk about how we used new media technologies in the construction and research, planning and evaluation stages.

 In the research we used an apple mac desktop computer. This was significantly helpful as it allowed us to research conventional ideas in our genre and let us be able to look at similar music videos for ideas for our own. At home I had a Dell Inspiron which I used to do home research.

On the computer I used Google search engine a lot to find the information I needed. This was helpful as Google brings up the best links with the correct information.

I also used youtube to look at the music videos this was very helpful as youtube has a vastly big database full of different music videos to get ideas from.

The planning was mainly done with pen and paper using shot lists and shot frame boxes. We then after completing these tasks used the macbook’s web cam to take photos of the sheets to upload on the blog. We used Apple’s photo booth program to take the photos of the work and then uploaded them to our blog on blogger.

In the construction we used a Sony hand held flip HD camcorder to film the whole music video. In the music video shooting we also used torches for lighting in the night scenes. We used a MacBook air to play ‘ain’t no party’ so Dan could lip-sync the words.

To edit we used final cut on the mac which allows you to cut clips, add text, add transitions and a line the shot sequence correctly.

In the digipak and magazine advert we used Photoshop. This allowed us to edit photos to give them a more professional look. In the magazine advert we used techniques such as ‘overlay’ and ‘hard light’ which proved very effective.

For the evaluation I used power point to analyze pictures. Prezi to present task three of the evaluation. camcorder to vox pox and slide share to show my power points. I also embedded all of these into the blog. 

Evaluation - Dan Synowiec

Task 1

Task 2

Task 3

Task 4

Evaluation - Danny Frattasi

Task 1 -

Task 1 - Media Evaluation from dannyfrattasi

Task 2 -

How Effective is the Combination of Your Main Product and Ancillary Texts? on Prezi

Task 3 -

Task 4 - 

Question 4

by: dfrattasi

Question 4 Script

Before we created our music video, we planned what we were going to do on "blogger.com". This was a really quick and simple way of transferring our thoughts and ideas "onto paper". All we had to do was create a new post and upload it so it was really simple to use. To make our blog more interesting and more detailed, we added photos along the way. For this, we used Flickr, which is a photo sharing network. We created an account on the website, which allowed us to upload our photos on to our page. From this, we just copy and pasted the embedding code onto our blog and it would appear.

For the music video, we filmed the footage using a Sony HD video recorder. The camera was really easy to use. We also used the effects tools on the camera such as the "exposure tool" whilst filming in the dark, which made the visibility 10x better. Also, when we used the camera, we used a tripod and dolly, which helped us when we wanted to create different shots and angles for the video. Those technologies weren't digital, but they proved vital in creating better shots for us.

Once we had filmed the music video, we transferred the footage onto "FinalCut express". This is the technology we used the most as this programme is what we used to edit our music video. After adding the videos to the sequence, we watched them back to see what clips were good, and what clips were bad. We then put them all into our timeline and started cutting them and matching the lip syncing to the vocals. At first, it was slightly complicated because we wanted to use more advanced effects for our video, but as we progressed, the programme was really easy to use and very effective. For example, in our music video, we used a split screen where all 4 of the characters appeared in a box in the shot. We had 4 individual shots at first and we placed them all on top of each other on the timeline. Then we used the image and wireframe tool to reduce the size of the image, and place it where we wanted. We did this for all 4 shots so that they would appear at the same time, in one shot.

Once we had finished our video, we converted it and uploaded it to YouTube. The process for this was really simple as YouTube had a step by step guide on what you had to do so it was really straightforward. We then created our ancillary texts which were our digipak and the magazine advert. For both of these tasks, we used photoshop; which is a programme used for editing and creating images. Photoshop is widely used around the world but is only really used properly by professionals. It took some time trying to work out what each tool does and how to achieve your desired effect, so Id recommend that before using photoshop, that you should see how it works. For the ancillary texts, we took photos which we thought would link to our music video and our genre. We then added them to our canvas' and began to work on the images. For example, we changed the lighting on some of the photos to create a more dark and mysterious effect. We selected the image we wanted to change, and used the brightness/contrast tool on the adjustments toolbar and adjusted the levels to what we wanted. We used the same text which we downloaded from dafont.com. Again, this was really easy to use and only required a simple download from the website. Once we were happy with all of our final products, we then uploaded them to our blog through flickr and youtube.

In summary, the main technologies that we used were all digital, which helped us greatly! We learnt to use the programs effectively and independently. However, the non-digital technologies such as the tripod, dolly and even our media exercise books were just as good in helping us to plan and construct our music video.

Vox Pops For Question 3

For question 3, we used vox pop interviews at the end of our sequence. We did this by getting people around college to watch our video, and then asking them all the same questions to gain feedback. This is a good way of getting feedback as we are reaching out to our target audience and listening to what they think of the video.

Question 3 - What We Did

For question 3, we created a directors commentary explaining how we received our feedback, and how it helped us. We spoke directly into the camera and used our ancillary texts and our music video within the commentary, to make it more interesting. We used final cut express to produce this commentary, which allowed us to put the track for our music video over the top of our commentary. This makes the commentary less boring, but more interactive. We also conducted vox pop interviews to get feedback from other people who are our target audience.

Script For Question 3

Along the way to creating our music video (BING! clip of music video), Magazine Advert (BING!) And Digipak (BING!), We received various feedback from different groups and people.
We first started our music video with a pitch to our class of our ideas. Nothing had been produced so we open to constructive criticism which we welcomed. We decided upon a narrative based music video which we began to plan and put together straight away. With a rough out line of our vide, we submitted a rough cut version to which we received qualitative data from our teacher. She mentioned different aspects of the video such as narrative, cuts, timing and angles. This gave us a new perspective to make a more polished professional looking video. We then spent hours refilming and editing aspects of our rough-cut video until we ended up wit the final version. We decided to post our music video on facebook and got feedback as well (BING!). We encountered various problems on the way but due to the feedback we'd received, we are all very happy with the final version. After this, our class analyzed our video, and we did the same for theirs. We were all given an analysis sheet to evaluate certain parts of each others music videos and this proofed to be very useful. For example, some feedback we received was 'Enthusiastic performance' 'appropriate material was filmed' we also received some constructive criticism for example, 'Editing was too slow' and 'not enough editing on the beat'. What have we learn't? Id say alot. The whole process of creating a music video has been very challenging but also hugely rewarding. Because of the feedback we received, we have been able to correct certain parts of our video, both general eg narrative change, and detailed eg correcting lighting during outside scenes.

Ancillary Feedback - Q1-21

Magazine Advert

We love the Orson logo. It definitely matches the genre characteristics, and makes the magazine advert quite eye catching. The information given is clear, and is positioned well.

Digipak

Front cover is by far very interesting. The inside covers too are eye catching in a way.

Ancillary Feedback - Q1 23

Hello group Q1 20, we are group Q1 23 (the group across the room) and we are commenting on your Ancillary project.

Firstly the positives. We thought that the effects used on the magazine advert, with the second image of the main artist emerged into the top right had corner of the magazine, very effective as it gives another dimension to the picture and keeps it interesting and not plain.
Also the picture which was used for the inside of the digi pak was very good. It was clever how they decided to use the picture cut up through all three spaces with a continuos picture. Also the idea of using alcohol bottles was good as it linked to the theme of the song. But i would have used empty bottles as it could give a better picture, and linking with the song more shown how much of a good party it was.
The way the have used the bottles picture and edited was very creative and gave another look onto the digi pak of not just normal unedited photo's.
I thought the way they used white coloured writing on the black background enhanced the visibility so it can stand out and been seen easily and affectively. Also with he subject of the information they included all the needed information for a digi pak including the songs and places the public can purchase the product.

Negatives. I thought the pictures were too dark for a happy and upbeat song. The pictures and editing would be one seen for a rock song or sad song. So although what they did was good, i thought that it was with the wrong theme and genre.
Also the picture of the front of the digi pak looked like the artist was dead and yet again, does not link with the genre of the song.

Ancillary Feedback - Q1-19

We thought that the digipak had a nice flowing image as the back cover. It fitted with the characteristics of your music video. We though that the colour scheme flowed throughout and gave it a more professional look and feel. it was good that you included the connection with the main artist throughout all 3 of your products. Our only piece of constructive criticism is that we thought the inside covers didn't flow as well, but it still looked good because of the connection with the main artist.

With the magazine advert we think that the main picture you used of the artist looked pixelated and streched so it didn't look as professional we also think that the font doesn't work as well with the theme of the advert. But we liked how you matched the colours and they stood out more.

Ancillary Feedback - Q1-24

Positive Feedback:

• The layout looks professional - and we liked the decision to use the bottom 3 as one image works really well (unique)
• We like the use of different colours - a good balance. With the black and white theme on top, and then the comic book like effect on the bottom.
• The picture of the drink associates with the song and the them, and we like how you've emphasized the drink labels with the colour effect.
• The simplicity of the font and the colour of it works really well.
• Used the space well for the writing on the back.

Negative Feeback:

• No disc templates to show where the CD's would go

We can't think of any more negative things about your digipak!

Positive Feedback (Magazine)

• How your created the font 'orson' looks pretty awesome
• You've included quotes form several music sources
• The overlay of the two images works well
• The dots work well as when you'd see if you where drunk

Negative Feedback (Magazine)

• Looks unorganized, not sure where to read first
• The photos don't look professional 
• The filter effect makes the image look darker

Final Digipak

This is our final Digipak design....

Magazine Advert

Creating Digipak

Our Digipak is very nearly done, We have used a lot of effects and layers to create what we wanted. The inside of the pack is of lined up alcoholic beverages. We have used filters, saturations, light adjustments, toners and lots of other effects to change it from the original image and it looks great!
The front cover and inside panel are both of Dan (Main Character). We've adjusted the exposure and brightness of the images to make them look more effective. We've added various texts to make the album look professional and overall We're really pleased with the outcome.

Bottles Image - Digipak

We took a panoramic shot of lots of bottlesof alochol for our inside cover of the Digipak. The shot will take up 3 panes and so it has to be interesting and bold. This is the original image that we took...

 

I added effects to the image to make it more bold and exciting. Firstly, I added the image to the digipak and placed it in the right position. Then I selected the image and used the "find edges" filter on Photoshop. The image looked a lot better but it all had the same colour, which isn't what we wanted. I brought up the colour balance tool and brought out different colours in the image, so it looked slightly more colourful and interesting. This is what we ended up with...

Photos for Digipak and Magazine Advert

Creating The Digipak

We took some photos of Dan to use in our digipak. The colour in the photo was quite bright and you could see the detail of the pavement and leaves etc. We didnt want this because we wanted Dan to be the sole focus of the shot and so we turned down the colours to reduce visibility of extraneous objects (e.g. leaves) and turned up the white to make Dan's face stand out slightly more. We then added text which we downloaded from dafont.com to match with our genre and theme. We put the text in white because the shot is quite dark and th white will be a great contrast. The final design for the front cover is linked with the music video and also represents the genre well so we are representing our song well.

Digipack Images

These are images I took last night which are potential images for the cover of our digipack. We have planned to use one of these images for the cover. But we are considering using two of the images overlayed as this could make the cover look more interesting and would show a higher understanding of photoshop. We still need to take another image for the inside of the digipack.

Final Music Video

This is our finished music video...

Evaluation of Final Cut

We have had a lot of problems whilst editing our music video. We did not have sufficient footage, the lighting for a large quantity of our footage wasn't adequate, There were parts where there was continuity problems. But we have managed to adjust and avoid all of these problems. We had to re film some of the scenes. We had to use various effects and filters to correct all the problems and we're very very happy with the final result. The footage is very clear, there are clear inks between each clip. The outdoor footage we had was to dark and when we tried to correct it, it showed up very grainy and unclear. So to get around this, we adjusted the exposure and put it in black and white. This benefited us in two ways. It made the footage very clear and not grainy, but as well as this, it gave the impression that the characters were drunk which is what we wanted to achieve. We have had to work overtime to correct the footage and put together a decent music video and overall we're really pleased with outcome. 

Analysis of Digipak - "The Music"

hghfWe analysed the digipak from the band "The Music". The genre that this band plays in is indie rock. Here are the photos from the digipak....

The outside covers are just coloured patterns in the shape of a CD. This tells us no information about the identity of the band or genre etc. The inside cover follows the same pattern; it is merely just colours. However, there is a little booklet inside the packaging which contains details of the track list, the credits and also the CD itself. In the booklet, there are photos of the band. There are some of them performing and some of just the band in normal scenarios, which is stereotypical of the genre they are in. They do not focus on selling their image like other artists such as Rihanna, who's image was on every single panel of her digipak.

The digipak we analysed is from the same genre as what we are currently creating, and so we will try and take inspiration from this.

Ancillary Project

We plan to have the front cover of our digipack as Dan as the focus, possibly at the front of the house and the other characters in the background.

We have taken inspiration from these images and we plan to blend them all together to create our digipak...

We plan to take the shot outside of Dan's house, where the video is taken place. The lights will be on inside the house, as to replicate there is something going i.e. a house party.

The band Orson had 5 members and so we plan to show this because despite the fact that the main focus is the singer Dan, they are still a band and so the other members need to be recognised.

In the video, we are dressed up as nerds and so we will carry this out on to the ancillary texts to crete a link to the music video.

Render Problems on Final Cut

We used a program called "Debut" to capture some footage off our computer screen. The footage was somebody typing a Facebook status about how excited they were about their evening. This part is vital to the narrative as it explains the irony behind the character and their costumes. However, at the moment the text is not visible enough and so we need to zoom in on the status. Because this is not actually video footage, Final cut takes extremely long to render the clip (about 1 hour), and so we do not have time to complete the render process.

Changing our music video

A large amount of the clips in our video are to long, so we've decided to cut up our footage and make the video feel more jumpy which will make it more intersting to the audience. In a lot of the clips, the footage might become boring because the scene doesnt change for a while so we have used various parts of the vieo to change this.

Second filming plan

There were areas in our music video which were not good enough so therefore we are going to have to re film certain parts. The majority of the film is good but areas such as the outdoor scenes need to be changed.

- We need to add more shots and use different angles to cut up the long footage we have. Eg the first verse of singing is about 30 seconds of filming which only consists of 2 shots (Which is untypical of a music video).

- We do not have enough footage for the end of the film so we are going to have to add more shots to stretch out the footage.

- We need to re film the outside scenes as it is not bright enough and using colour correctors did not work and made the footage appear grainy. We plan to get more lights and reflectors etc to make the shot appear much brighter.

- Re film transformation scene as it does not match up with the song.

- Re Film Shots scene as the camera is wobbling and does not include all the characters

As well as re filming, we need to take pictures for our digipack.

Rough Cut Feedback

This is the feedback that we receieved from our teacher...


"There needs to be more of a narrative progression. Keep Dan as the focus but you need to develop your other characters otherwise the video doesn't work. You should be cutting into yout footage more; clips are too long. The exposure on the outdoor clips hasnt quite worked and its not obvious to the viewer what the relevance of going outside is if this is a house party? Good angles and camera movement; also good performance."

Task Two

http://prezi.com/mapebtd9sbyy/task-two-ancillary-texts/

Task One

This is the rough cut of our music video for Orson's "Ain't No Party"...

 

half term blog task 5

Half term blog task 5 on Prezi

half term blog task 4

Half Term Blog Task 4 on Prezi

half term blog task 1

Half term blog task 1 on Prezi

Five things we'd do to improve our music video:

1. We would re-shoot our night filming as the lighting was poor and subsequently had to be colour corrected in the editing which lead to the shots looking unnaturally bright
2. Secondly at 0:37 - 0:39 where the band is staring I'd than add a shot of what the band are actually looking at as the viewer is unaware and this is a bit confusing to them. 
3. I would of filmed more footage to be able to fit in more cuts. In the video there is much more fewer cuts than what you see in an official music video
4. The Costume change would be done in a better setting compared to the slightly cramped area we filmed in. This would of made the effect more noticeable to the viewer. 
5. Have more shots of the transformation of 'Nerd' to 'Cool' this is quite a big part in the music video and it would be good if we focused on it more and it would also make it more clear to the viewer. 

How we would use additional night filming time

Firstly I'd use proper filming lights supplied by Long Road. The problem with the car lights was they weren't bright enough and only lite us up from the front. This lead to us having to colour correct in the editing. In addition to this i would film it when there was still a little be of light still out. When we filmed it was pitch black out so wasn't the best condition and we did struggle with the conditions a little bit. In this time we'd shoot the ending to our music video as there currently isn't an ending. The ending is us arriving to the party and we would ensure that the viewers saw us getting there in the dark and going through the house door.

half tern blog task 3

Half term blog task 3 on Prezi

half term blog task 2

Half Term Blog Work Task 2 on Prezi

Ideal Audience Type

Ideal audience type (Music Video) on Prezi

Rough Cut Video

This is our rough cut music video...

Problems With Our Rough Cut

We created a rough cut of our music video project and came across a few problems. The first problem was the night footage as it was hardly visible due to poor lighting. To amend this problem we have decided to re-shoot the night footage and use appropriate lighting this time around and take full use of the specific camera functions in the dark. The next problem we had was the lack of shots we had. This led to our rough cut having long boring shots which is not what we wanted. To correct this we will be filming additional shots to fix the problem as we can use them as fillers so all shots wont be too long and boring for the viewers. in our rough cut we had to recycle already used clips to finish the sequence. This was not desired and therefore in the re-shoot we will be filming a new piece to fit inn so there will be no recycling of clips in the music video. 

Final List of Improvement

We watched our clip over and noticed a few minor blips that we could improve to make our video better. Some of the editing needs to be made better so it flows better and takes the resemblance of a professional music video. We decided that the footage we took at night was not visible enough and so we have decided to film some of the footage again. This time, we will plan our shots better and use appropriate lighting to achieve a better video.

• Zooming In on Facebook page so we can see post
• Change the tacky footage
• Make the costume changes flow better
• Make Colour corrected footage less grainy 
• Use more fades and effects  
• More cuts in verses
• More FILMING REQUIRED!

New Digipak Design

We have decided to change the idea for the digipak. This is because we thought it didn't connote the idea and genre of the beat and lyrics. Instead we feel that a greater photo would be of the singer (Dan Synowiec) standing out sound a house for location. Fitting as the songs lyrics are 'like a party at my house' so is conventional to the lyrics. The rest of the band members will be standing in the lounge widow so the viewer also gets to  see them and it clearly represents the whole band. Them being separate in the shot is fitting as the song lyrics tell a story about one individuals experience of his party, so the vocal point is on Dan Synowiec. Therefore he should be the one to stand out.
The band in the widow give the viewer the idea that there's a party going on as a group of people in the room connotes the party theme which is what we are hoping for.

Colour Correction

Because some of our footage was to dark to see on screen, we used the colour corrector tool on Final Cut Express. We played around with it slightly to see if we could create a better shot. the visibility was much better but the shot appears to be slightly grey, which is out of sync with our other shots.

Qualitative Research

Did you like the Track?
1 Yes
2 Yes
3 Yes
4 Yes
5 Yes
What type of person would like the track?
1 Someone into Indie pop
2 Indie Pop
3 Rock
4 Happy person
5 Variety of people
What age range would like the track?
1 20'S - 30'S Female
2 Young adults
3 15-30
4 adults
5 children
How would you Picture the band?
1 Lead singer/Instrumental casually dressed etc
2 Casual Clothing
3 Indie Rock
4 Suits
5 Full Band dressed the same
What sort of music video would you expect?
1 Performance Based
2 Performance Based
3 Performance Based
4 Performance Based
5 Performance Based
If it were performance, Where and What?
1 At a party location centre of attention
2 Party Location, Involved
3 Huge party hosted by band
4 Centre of Attention
5 Big Party but part of the party
If narrative what sort?
1 Fun, Upbeat
2 Fun, Upbeat
3 High Energy
4 Funny
5 Enjoyable

Change in Order of Shots

Focused & Ambient Audiences

Focused Audience

I believe our music video would be good for a focused audience as the narrative is hugely watchable. It is very clear that there is a transformation involved and for this reason the audience can enjoy and get involved in the music video. To begin with, the video is very light hearted and amusing. But as the video progresses, It becomes more and more watchable as what we are trying to do is show how the characters are changing. Along with this, we have had to use various affects to improve the sharpness and colour in certain clips. I also think that the more and more the audience watch the video, the more they will understand.

Ambient Audience

The editing throughout our video is very quick, this would mean it would appeal to an ambient audience as well. The performance of the characters in the video is quite strong and clear which would mean the audience can dip in and out of the video. There are various scene and costume changes in the video as well which makes it a lot more interesting. 

Theoretical Study Into Audience

Diversion (A form of escaping from the pressures of everyday) 

In regards to our music video. We have tried to make our music video quite light and humorous at times. Along with this, the narrative in our video requires concentration to see the transformation involved. As a result the audience may get absorbed into the video. 

Personal Relationships (Where the viewer may form a bond with the characters involved)

I personally believe that viewers would be able to form bonds with the characters even though it is only a three minute video. The reason being is because in our video, the whole thing is based around a transformation. For this reason, I believe the audience could feel sympathy for the portrayed characters at the start. But when the transformation occurs, perhaps they will feel happy for the characters.

Personal Identity (Where the viewer compares there life to the character)

Well, I think that the audience who would watch this video would be predominantly young adults. For this reason, the audience may relate to either side of the transformation. Or potentially feel sympathy or maybe look up to the characters involved.

Surveillance (where the media is looked upon as information about the world)

I don't really think this category is relevant to our music video as it is centered around a group of young adults who are just interested in having fun.

Trouble with Final Cut

We are experiencing problems with Final cut. We have imported a clip of a computer screen on facebook typing and it has taken 20 minutes to render. The problem is, every time we try to move the clip, we have to render it again which means we cannot edit. This is very inconvenient and time consuming.

Music Video Cuts

Wiz Khalifa - Work Hard Play Hard (Music Video)

In this music video there is around 250 cut edits in a duration of 4 minutes. The cuts are all very close together and no clip lasts longer than around 4 seconds. The cuts consist of a variety of shots from shots  including Wiz Khalifa rapping and in sync with the music. Construction workers working fitting inn with the songs title 'Work Hard Play Hard'
Watching this video with have learnt how many cuts actually go into a music video and how many shots you actually need to produce a top quality music video production.
Sadly we our not a professional music video production group. So we are unable to get a cut finish as high as this standard. But we will try and emulate this with quick dynamic cuts and ensure that the lip syncs are in sync with the music. To be able to achieve this we will have to ensure we take lots of different shots from different angels then cut them together to produce a good music video

Analysis of Professional Music Video

I decided to analyse the video "Pyramids" by Frank Ocean. Within the first 15 seconds, we already had 15 different shots. The lengths, angles and distances were different. There also was jump cuts to maintain a fast paced introduction to the video. The video also used slow motion and different filters to create mysterious effects. The variety and number of shots reflects that it is a professional and a top quality video.

Technologies & Equipment Used So Far

During the filming process we used various technologies and Equipment. All of which have aided our project. When we began filming our test footage, we tried using a dolly for the tripod and camera.

 We used this as we believed it would aid our filming process. In the end we opted to not use the dolly and any filming which we needed to move the camera in, we used the camera handheld.

We also used a tripod in filming and this was very useful. The reason being is because a tripod provides much steadier filming and the footage is much clearer. We used the tripod in many scenes in our project and it was hugely useful.

We also used a sony HD camcorder. This was used as the main technology in our project. This camcorder is great quality and really aided our filming. The camcorder allows us to edit or change our footage on the camera which came in very useful.
Along with this, the camcorder as well integrated with the editing software we are using which made it easy to transfer all the filming we had done.

The editing software we are using is Final Cut Express. This software has many many features which really help our editing. For example, In our filming, there are certain clips which are to dark and we can correct that with tools on Final Cut such as "colour corrector". We can also speed up or slow down shots so that we can make sure they fit in with the time of the song.

We downloaded the program "Debut" which is a video capturing software. This program allowed us to record a screenshot of Facebook, which we needed for the introduction of our music video. The program was extremely easy to use and download. Without this program, we were going to have to record the computer screen with our camera which would create an extremely amateur appearance. The use of "Debut" has helped us to create a more professional video. 

We also used a variety of light sources such as torches to give our shot more light and visibility. With the help of reflectors, we could create different effects by reflecting the light of the reflectors. 

Editing on The Beat

The tempo and pitch of our song is quite fast paced and upbeat and so we decided to reflect this in our editing. Editing on the beat is an extremely good way of doing this and so we tried to reflect big beats and changes in pitch in the song, with different actions and cuts in our footage. Our research showed that this creates a professional video and this is what we feel we have acheived. 

Initial Problems Whilst Editing

We uploaded our footage to Final Cut Express and quickly scanned over what we had filmed. On first glimpses, our shots looked a bit too long for what we had wanted. We wanted lots of short little shots as to keep to one of the main criteria of creating a music video and one of Goodwin's Six Points.

Also, our shots in the dark were too dark as the lighting that we used was clearly not strong enough. We were totally oblivious to this when we were filming so we were slightly disappointed when we reviewed the footage. We will try and use the Colour Corrector on Final Cut to create a brighter and more visible image for our final video.

 

       

Problems That Occured During Filming

We decided to film our video project at Dan's house in Whaddon, Hertfordshire. Whilst filming, we came across a few obstacles that set us back with our filming. However, we overcame these to finally complete all of our filming on the scheduled night. We had asked one of our friends to participate in our video, but he unfortunately couldn't make it. We had to arrange for another person to fill in on such short notice, as to keep to our narrative which we had planned. Also, certain people were not willing to co-operate with our filming and so we had to leave the area sooner than anticipated. However, we resolved these issues in a professional manner and kept the filming of the video the main priority.

First Glimpses of Shots

We watched over the shots that we filmed for our music video and we noticed that we had a few problems. The shots that we took outside were extremely dark on the camera, so that the performance/lip syncing was not visible enough or the narrative which was going on around it. We will use the colour correction tool on Final Cut Express to try and create a more visible shot. We also noticed that a few of our shots were too long for that of a music video, and so we will look to cut and edit the shots with different angles that we took.

Styles of Music Video

There are various types of music video. The aim of a music video is to emphasis the artist and entice the audience into watching/ buying more of the artists material. This is why there are so many different types of music video as Artists attract the audience in different ways.

Over the years, there have been many controversial music videos but one that stands out is

Eric Prydz - Call On Me

This music video is very explicit. So much so that there were two versions made, an X rated version and a soft version. The soft version is still obviously intended for a male audience with many attractive women wearing little clothing and dancing in a very provocative manor. The X Rated version is very similar except there are no clothes at all. This music video is so successful as a result of this. It has attracted a lot of attention and as a result has greatly boosted the artists recognition.

There have also been very alternative music videos which have also attracted a lot of attention. For example.

Skrillex - Equinox

This music video is very strange. The artist himself is known for being a very alternative person. The video involves a child being followed by an antagonist character who we assume is a pedophile. They eventually arrive at a tube station where the little girl turns into some form of monster/alien. This aspect of the video makes it hugely alternative and as a result this video has had a huge 85 million hits on YouTube.

There are many Intertextual Music Videos for example 

Katy Perry - Last Friday Night

There is a lot of Intertextuality used in this video. For example, there are various actors and artists in the video. Rebecca Black is involved in the video as well as bands such as Hanson. This technique makes the videos a lot more popular as it will attract audiences who maybe have not heard the artists material.

Mood Wall

This is the mood wall for the creation of our music video. we will start from the bottom of the mood wall with the xbox 360 and the nerd photo of Dan Synowiec; which is the idea of our artist being a nerd, not going out on the weekend staying inn playing video games etc. 

As you travel up you see the man with the cardboard box cut out on his head with the diffrent cut in iteams of clothing. This influenced us with the idea of gradually changing the group of nerds to cool kids from shoes to hair in separate cut shots changing an item of clothing in each shot and the sticking all the shots together. Than we have the DJ and speakers just to represent music. 

This is followed by some girls as it's what all teenage boys dream about. 

Than drinks as it wouldn't be a party without drinks. 

Lastly a picture of a crazy party which the boys are heading too.

All of the pictures in this mood wall has played a part and influenced our ideas in the making of the music video and production.

Mise-En-Scene

We looked at the typical mise-en-scene of the rock/pop genre. We will try and incorporate our findings from the research into our music video to give it a more professional edge.



Colour - The colour used in rock/pop music videos tend to be quite bright and uplifting for the viewers. the colour matches the tempo of the songs which in this genre, are mostly high-tempo, upbeat music.

Costume - The clothes worn by the artists in this genre are very up to date with the latest fashion of that time period.

Lighting - The lighting, like the colour, is always bright and loud, as to match the song pace and pitch.

Props - The props used in these music videos tend to be instruments which they play e.g. focus on the guitarist. Also, if there is a prop that can match the lyrics, there will be.

Setting - The setting in these videos tends to be quite public areas; places where everyone has access to. if the song is intended for a younger audience, the video is usually shot in daylight where as in a video aimed at a slightly older audience, filming at night time is often used.

Make Up - There is not much to say about make up in rock/pop videos. It is worn by the female artists to enhance their appearance and attractiveness to viewers.

Lyrics Analysis

Orson - "Ain't No Party"

Oh, next light bust a right.

It's not gonna be too hard.

If there's no parking on the street pull up on their front yard.

Don't bring no vodka, or whisky,

we've got everything you need it.

Just bring a pair of your dancing shoes and get down to this beat.

Let's go down.

Wash that sugar down.

You gotta realize it

Because there aint no party

like the party going on in my house.

Better believe that it's gonna be the biggest night of the year.

Because there aint no party

like the party going on in my house,

but it would be so much better if you were only here.

... Mmmm, oh, that's right. Mmmm,

prom night, Oscar night, got all that bullshit beat.

There's twenty girls for every single boy

and their crazy from this heat.

We'll take you up and down and everywhere in between.

Mom and Dad are out of town all week,

so you better get on your feet.

Let's go down. Wash that sugar down.

Because there aint no party like the party going on in my house.

Better believe that it's gonna be the biggest night of the year,

because there aint no party like the party going on in my house,

but it would be so much better if you were only here.

Mmmm. 

Everything you ever wanted from this life is gonna happen right now.

Oooh, Those loves turn to highs,

And the temperatures rise,

Better reach for the skies

And raise up the ceiling.

[Guitar Solo]

Because there aint no party like the party going on in my house.

Better believe that its gonna be the biggest night of the year.

Because there aint no party like the party going on in my house,

but it would be so much better if you were only here.

If only you were here...

What These Lyrics Show In The Mood And Representation Of The Artists

The lyrics show the artists are in a good mood "Because there aint no party like the party going on in my house". He's enjoying having his house party and is upbeat. The lyrics represent a party mood and this is shown dominantly through the lyrics, an example being "Just bring a pair of your dancing shoes and get down to this beat", showing he wants to dance and listen to music. This is backed up further by "Wash that sugar down" implying drinking sweet alcoholic drinks e.g. vodka red bull etc. which all together connotes partying. 

Test Footage

This is a short preview of some clips we have tried at college. In this clip, we tried out various shots and angles. We used some effects and edited it all together with our chosen song. This is not how we intend our final video to come out, but the exercise has been useful as it has allowed us to try out different effects etc before we film our final product. 

YouTube Details

Username - Q120LRM
Password - passwordq120

Location of Filming

We will be filming at Dan's house in Whaddon, Cambridgeshire. Whaddon is a quiet village so there should not be any interference such as cars, excess lighting and distractions. The location is convenient as Connor lives nearby and Danny has the easiest access to get there.

This is the street where we will be filming our outdoors scenes on.

This is Dan's house where we will be filming inside and out of. In our filming we will have an establishing shot of the "house party", which will be going on inside of Dan's house. It will appear that there is a party going on inside but really there will be no party.