There are various types of music video. The aim of a music video is to emphasis the artist and entice the audience into watching/ buying more of the artists material. This is why there are so many different types of music video as Artists attract the audience in different ways.
Over the years, there have been many controversial music videos but one that stands out is
Eric Prydz - Call On Me
This music video is very explicit. So much so that there were two versions made, an X rated version and a soft version. The soft version is still obviously intended for a male audience with many attractive women wearing little clothing and dancing in a very provocative manor. The X Rated version is very similar except there are no clothes at all. This music video is so successful as a result of this. It has attracted a lot of attention and as a result has greatly boosted the artists recognition.
There have also been very alternative music videos which have also attracted a lot of attention. For example.
Skrillex - Equinox
This music video is very strange. The artist himself is known for being a very alternative person. The video involves a child being followed by an antagonist character who we assume is a pedophile. They eventually arrive at a tube station where the little girl turns into some form of monster/alien. This aspect of the video makes it hugely alternative and as a result this video has had a huge 85 million hits on YouTube.
There are many Intertextual Music Videos for example
Katy Perry - Last Friday Night
There is a lot of Intertextuality used in this video. For example, there are various actors and artists in the video. Rebecca Black is involved in the video as well as bands such as Hanson. This technique makes the videos a lot more popular as it will attract audiences who maybe have not heard the artists material.
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