Tuesday, 4 December 2012

Script For Question 3

Along the way to creating our music video (BING! clip of music video), Magazine Advert (BING!) And Digipak (BING!), We received various feedback from different groups and people.
We first started our music video with a pitch to our class of our ideas. Nothing had been produced so we open to constructive criticism which we welcomed. We decided upon a narrative based music video which we began to plan and put together straight away. With a rough out line of our vide, we submitted a rough cut version to which we received qualitative data from our teacher. She mentioned different aspects of the video such as narrative, cuts, timing and angles. This gave us a new perspective to make a more polished professional looking video. We then spent hours refilming and editing aspects of our rough-cut video until we ended up wit the final version. We decided to post our music video on facebook and got feedback as well (BING!). We encountered various problems on the way but due to the feedback we'd received, we are all very happy with the final version. After this, our class analyzed our video, and we did the same for theirs. We were all given an analysis sheet to evaluate certain parts of each others music videos and this proofed to be very useful. For example, some feedback we received was 'Enthusiastic performance' 'appropriate material was filmed' we also received some constructive criticism for example, 'Editing was too slow' and 'not enough editing on the beat'. What have we learn't? Id say alot. The whole process of creating a music video has been very challenging but also hugely rewarding. Because of the feedback we received, we have been able to correct certain parts of our video, both general eg narrative change, and detailed eg correcting lighting during outside scenes.

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