In regards to our music video. We have tried to make our music video quite light and humorous at times. Along with this, the narrative in our video requires concentration to see the transformation involved. As a result the audience may get absorbed into the video.
Personal Relationships (Where the viewer may form a bond with the characters involved)
I personally believe that viewers would be able to form bonds with the characters even though it is only a three minute video. The reason being is because in our video, the whole thing is based around a transformation. For this reason, I believe the audience could feel sympathy for the portrayed characters at the start. But when the transformation occurs, perhaps they will feel happy for the characters.
Personal Identity (Where the viewer compares there life to the character)
Well, I think that the audience who would watch this video would be predominantly young adults. For this reason, the audience may relate to either side of the transformation. Or potentially feel sympathy or maybe look up to the characters involved.
Surveillance (where the media is looked upon as information about the world)
I don't really think this category is relevant to our music video as it is centered around a group of young adults who are just interested in having fun.
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